American actor Danny Trejo stars in Sling TV's new campaign, Who's Bad?!, across television, digital and print platforms in both English and Spanish.

The campaign aims to promote the 'simple, affordable pricing and customisable packaging' of Sling TV, and chief marketing officer of the brand, Glenn Eisen, commented 'When creating Who's Bad?! our goal was to amplify the frustration that many consumers have with the traditional pay-TV model, and Danny Trejo mirrors this negative consumer sentiment with a breakthrough style and delivery. Danny is the authority on bad and gives a voice to the dissatisfied cable customer'.